{"id":2743,"date":"2018-05-28T19:14:48","date_gmt":"2018-05-28T19:14:48","guid":{"rendered":"https:\/\/www.clementcombes.com\/blog\/?p=2743"},"modified":"2019-10-30T14:19:21","modified_gmt":"2019-10-30T14:19:21","slug":"outil-optimiser-revenus-adsense","status":"publish","type":"post","link":"https:\/\/www.clementcombes.com\/blog\/outil-optimiser-revenus-adsense\/","title":{"rendered":"Un petit outil pour optimiser ses revenus Adsense"},"content":{"rendered":"<p>La r\u00e9gie publicitaire Google Adsense est aujourd&rsquo;hui largement utilis\u00e9e dans l&rsquo;univers du content marketing. Je ne reviendrais pas en d\u00e9tail sur les avantages de la plateforme (rapidit\u00e9 de mise en place, paiements rapides&#8230;) mais je vais vous parler aujourd&rsquo;hui d&rsquo;un outil qui permet d&rsquo;optimiser ses revenus Adsense, de fa\u00e7on tr\u00e8s simple et ludique.<\/p>\n<h2>L&rsquo;outil \u00e0 d\u00e9couvrir pour optimiser ses revenus Adsense.<\/h2>\n<p>Cet outil, \u00e9dit\u00e9 par Google, s&rsquo;appelle Google Publisher Toolbar. Il s&rsquo;agit en r\u00e9alit\u00e9 d&rsquo;une extension Google Chrome (\u00e9tonnant, non ? ;)) qui est t\u00e9l\u00e9chargeable sur le Chrome Store, juste <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/google-publisher-toolbar\/omioeahgfecgfpfldejlnideemfidnkc\" target=\"_blank\" rel=\"noopener noreferrer\">ici<\/a>. Elle va se connecter \u00e0 votre compte Google Adsense pour vous donner plein d&rsquo;informations utiles sur les emplacements publicitaires de vos sites.<\/p>\n<h3>Comment utiliser Google Publisher Toolbar ?<\/h3>\n<p>Pour utiliser cet outil, rien de bien compliqu\u00e9, il vous suffit de vous connecter avec l&rsquo;extension. De base, elle va vous afficher quelques informations g\u00e9n\u00e9rales sur votre compte : revenus de la veille et du jour, du mois en cours, et m\u00eame depuis la cr\u00e9ation de votre compte. Cette fonction n&rsquo;est pas la plus int\u00e9ressante, mais elle peut-\u00eatre utile pour ceux qui regardent combien ils vont potentiellement gagner toutes les 2 minutes !<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2750 alignnone\" src=\"https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/PublisherToolsHome.png\" alt=\"\" width=\"376\" height=\"269\" srcset=\"https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/PublisherToolsHome.png 1056w, https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/PublisherToolsHome-768x550.png 768w, https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/PublisherToolsHome-390x279.png 390w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/><\/p>\n<p>Pour se servir des fonctionnalit\u00e9s les plus utiles, il faut vous rendre sur un de vos sites. Vous pourrez ainsi avoir acc\u00e8s \u00e0 des statistiques d\u00e9taill\u00e9es. Avant toute chose, veillez \u00e0 bien activer votre compte Adsense dans les param\u00e8tres de l&rsquo;extension. Dans la capture ci-dessous, mon compte est d\u00e9j\u00e0 activ\u00e9, mais vous avez compris le principe :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2751 alignnone\" src=\"https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/ACTIVATION_GOOGLEPUBLISHER.png\" alt=\"\" width=\"299\" height=\"330\" srcset=\"https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/ACTIVATION_GOOGLEPUBLISHER.png 724w, https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/ACTIVATION_GOOGLEPUBLISHER-390x431.png 390w\" sizes=\"auto, (max-width: 299px) 100vw, 299px\" \/><\/p>\n<p>Une fois que cela est fait, vos emplacements publicitaires vont passer en surbrillance (couleur verte).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2752 alignnone\" src=\"https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/Bann_Puslisher_Green.png\" alt=\"\" width=\"487\" height=\"67\" srcset=\"https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/Bann_Puslisher_Green.png 1496w, https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/Bann_Puslisher_Green-768x106.png 768w, https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/Bann_Puslisher_Green-390x54.png 390w, https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/Bann_Puslisher_Green-1140x157.png 1140w\" sizes=\"auto, (max-width: 487px) 100vw, 487px\" \/><\/p>\n<p>En survolant n&rsquo;importe lequel d&rsquo;entre eux, vous pourrez avoir acc\u00e8s \u00e0 des informations r\u00e9capitulatives sur la performance de l&#8217;emplacement. Vous pourrez y voir les revenus, le type de ciblage, l&rsquo;annonceur et l&rsquo;acheteur, le RPM, les clics&#8230;<br \/>\nBref vous pourrez d&rsquo;un seul coup d&rsquo;oeil voir si votre annonce performe ou non :<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2753 alignnone\" src=\"https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/DetailEmplacementPublisherTools.png\" alt=\"\" width=\"463\" height=\"422\" srcset=\"https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/DetailEmplacementPublisherTools.png 1518w, https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/DetailEmplacementPublisherTools-768x699.png 768w, https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/DetailEmplacementPublisherTools-390x355.png 390w, https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/DetailEmplacementPublisherTools-1140x1038.png 1140w\" sizes=\"auto, (max-width: 463px) 100vw, 463px\" \/><\/p>\n<p>Cet outil n&rsquo;est pas r\u00e9volutionnaire mais il pr\u00e9sente vos donn\u00e9es de fa\u00e7on beaucoup plus simple que les statistiques brutes sur votre compte Adsense. Utile donc pour celles et ceux qui n&rsquo;ont pas l&rsquo;habitude de manipuler des donn\u00e9es brutes, mais qui souhaitent quand m\u00eame suivre et optimiser un minimum les emplacements de leurs publicit\u00e9s Adsense.<\/p>\n<p>Et vous, de votre c\u00f4t\u00e9, utilisez-vous cette extension ? Avez-vous d&rsquo;autres outils qui vous sont indispensable pour g\u00e9rer vos diffusions Adsense ? Dites moi tout en commentaires !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La r\u00e9gie publicitaire Google Adsense est aujourd&rsquo;hui largement utilis\u00e9e dans l&rsquo;univers du content marketing. Je ne reviendrais pas en d\u00e9tail sur les avantages de la plateforme (rapidit\u00e9 de mise en place, paiements rapides&#8230;) mais je vais vous parler aujourd&rsquo;hui d&rsquo;un outil qui permet d&rsquo;optimiser ses revenus Adsense, de fa\u00e7on tr\u00e8s simple et ludique. L&rsquo;outil \u00e0 d\u00e9couvrir pour optimiser ses revenus Adsense. Cet outil, \u00e9dit\u00e9 par Google, s&rsquo;appelle Google Publisher Toolbar. Il s&rsquo;agit en r\u00e9alit\u00e9 d&rsquo;une extension Google Chrome (\u00e9tonnant, non ? ;)) qui est&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2755,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[243,336],"tags":[337,342,340,339,341,338],"class_list":["post-2743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-astuces","category-webmarketing","tag-google-adsense","tag-optimisation-adsense","tag-outil-adsense","tag-revenus-adsense","tag-revenus-adsense-google","tag-revenus-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un petit outil pour optimiser ses revenus Adsense<\/title>\n<meta name=\"description\" content=\"Un outil tr\u00e8s utile pour g\u00e9rer, suivre, et optimiser la diffusion de ses annonces Adsenses. Ceci afin de vous permettre d&#039;optimiser vos revenus Adsense.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clementcombes.com\/blog\/outil-optimiser-revenus-adsense\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Un petit outil pour optimiser ses revenus Adsense\" \/>\n<meta name=\"twitter:description\" content=\"Un outil tr\u00e8s utile pour g\u00e9rer, suivre, et optimiser la diffusion de ses annonces Adsenses. Ceci afin de vous permettre d&#039;optimiser vos revenus Adsense.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.clementcombes.com\/blog\/wp-content\/uploads\/GoogleAd.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@clementcombes\" \/>\n<meta name=\"twitter:site\" content=\"@clementcombes\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cl\u00e9ment\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.clementcombes.com\\\/blog\\\/outil-optimiser-revenus-adsense\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.clementcombes.com\\\/blog\\\/outil-optimiser-revenus-adsense\\\/\"},\"author\":{\"name\":\"Cl\u00e9ment\",\"@id\":\"https:\\\/\\\/www.clementcombes.com\\\/blog\\\/#\\\/schema\\\/person\\\/a1ab48ea59cfb5c7eb572cded1ae4e64\"},\"headline\":\"Un petit outil pour optimiser ses revenus Adsense\",\"datePublished\":\"2018-05-28T19:14:48+00:00\",\"dateModified\":\"2019-10-30T14:19:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.clementcombes.com\\\/blog\\\/outil-optimiser-revenus-adsense\\\/\"},\"wordCount\":445,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.clementcombes.com\\\/blog\\\/outil-optimiser-revenus-adsense\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.clementcombes.com\\\/blog\\\/wp-content\\\/uploads\\\/GoogleAd.jpg\",\"keywords\":[\"google adsense\",\"optimisation adsense\",\"outil adsense\",\"revenus adsense\",\"revenus adsense google\",\"revenus google\"],\"articleSection\":[\"Astuces\",\"Webmarketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.clementcombes.com\\\/blog\\\/outil-optimiser-revenus-adsense\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.clementcombes.com\\\/blog\\\/outil-optimiser-revenus-adsense\\\/\",\"url\":\"https:\\\/\\\/www.clementcombes.com\\\/blog\\\/outil-optimiser-revenus-adsense\\\/\",\"name\":\"Un petit outil pour optimiser ses revenus Adsense\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.clementcombes.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.clementcombes.com\\\/blog\\\/outil-optimiser-revenus-adsense\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.clementcombes.com\\\/blog\\\/outil-optimiser-revenus-adsense\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.clementcombes.com\\\/blog\\\/wp-content\\\/uploads\\\/GoogleAd.jpg\",\"datePublished\":\"2018-05-28T19:14:48+00:00\",\"dateModified\":\"2019-10-30T14:19:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.clementcombes.com\\\/blog\\\/#\\\/schema\\\/person\\\/a1ab48ea59cfb5c7eb572cded1ae4e64\"},\"description\":\"Un outil tr\u00e8s utile pour g\u00e9rer, suivre, et optimiser la diffusion de ses annonces Adsenses. 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